Buying a laundromat business can be a lucrative investment opportunity. At Unbroker, we’ve seen many entrepreneurs successfully enter this industry and thrive.
Our step-by-step guide on how to buy a laundromat business will walk you through the essential stages of this process. From initial research to closing the deal, we’ll cover everything you need to know to make an informed decision and set yourself up for success.
How to Plan Your Laundromat Purchase
Understanding the Laundromat Market
The laundromat industry offers more complexity than meets the eye. Recent data from the Coin Laundry Association shows the U.S. laundromat market generates about $5 billion in annual revenue. This steady demand makes laundromats an attractive investment, especially in urban areas with high rental populations.

To grasp the market, visit local laundromats as a customer. Observe peak hours, pricing strategies, and additional services offered. This hands-on research will provide invaluable insights into customer preferences and potential areas for improvement in your future business.
Assessing Your Finances
Take a hard look at your finances before you start shopping for laundromats. Most laundromat purchases require a significant upfront investment. The average cost of buying an existing laundromat ranges from $200,000 to $500,000 (according to industry reports).
Consider your funding options carefully. Traditional bank loans, SBA loans, and seller financing are common choices. Each has its advantages and disadvantages. For example, SBA loans often offer lower interest rates but have stricter qualification requirements. Seller financing can provide more flexibility but might come with a higher purchase price.
Work with a financial advisor to create a detailed budget. This should include not just the purchase price, but also operating costs, potential renovation expenses, and a buffer for unexpected issues.
Location and Competition Analysis
Location can determine the success or failure of a laundromat business. Look for areas with high population density, plenty of renters, and limited competition. Tools like the U.S. Census Bureau’s website can provide valuable demographic data for potential locations.
Don’t rely solely on online research. Spend time in the neighborhoods you’re considering. Talk to local residents about their laundry habits. Ask if they’re satisfied with existing options and what improvements they’d like to see.
As for competition, don’t just count the number of laundromats nearby. Assess their quality, pricing, and services. A run-down laundromat with outdated machines might actually represent an opportunity rather than a threat.
Creating a Solid Business Plan
A comprehensive business plan is essential, especially if you’re seeking financing. Your plan should include:
- Market analysis: Detail your target customers and competition.
- Financial projections: Estimate your income and expenses for at least the first three years.
- Marketing strategy: How will you attract and retain customers?
- Operational plan: Outline your day-to-day management approach.
Stay realistic in your projections. Industry data indicates the average laundromat generates about $300,000 in annual revenue, but this can vary widely based on location and management.
A well-researched plan not only helps secure financing but also serves as a roadmap for your business’s success. Invest time in creating a thorough plan to prepare yourself for the next crucial step: evaluating potential laundromats for purchase.
How to Evaluate a Laundromat for Purchase
Analyze Financial Statements
Start with a thorough examination of the laundromat’s financial statements. Request at least three years of profit and loss statements, tax returns, and bank statements. Look for consistent revenue growth and healthy profit margins. Industry-wide revenue has increased at a CAGR of 2.3% over the past five years, primarily due to a sharp drop during the pandemic year.
Pay close attention to utility costs. They typically account for 25-35% of a laundromat’s expenses. If they’re higher, it could indicate inefficient equipment or poor management. Also, check the revenue per square foot. Industry standards suggest $70-150 per square foot annually is a good benchmark.

Don’t take the seller’s word for it. Verify the income yourself. Spend time in the laundromat counting customers and machines in use during different times of day and week. This will help you confirm if the reported revenue aligns with actual foot traffic.
Inspect Equipment and Maintenance
The condition of the laundromat’s equipment directly impacts your future profitability. Examine every washer and dryer. Note their age, brand, and condition. High-efficiency machines from reputable brands (like Speed Queen or Electrolux) can significantly reduce utility costs and attract customers. Electrolux, for example, focuses on producing eco-friendly and high-efficiency laundry equipment designed to minimize water and energy usage.
Ask for maintenance records. Regular maintenance extends machine life and reduces downtime. If records are spotty or non-existent, factor in the cost of potential repairs or replacements in your offer.
Don’t overlook the ancillary equipment. Change machines, vending machines, and security systems all contribute to the overall customer experience and your bottom line.
Review Lease and Property Conditions
If you’re not buying the property outright, the lease terms are vital. Review the current lease agreement carefully. Look for favorable terms like below-market rent, long duration, and renewal options. Be cautious of any clauses that could restrict your ability to make changes or improvements to the business.
Assess the property’s condition too. Check for any structural issues, plumbing problems, or electrical concerns. These could lead to costly repairs down the line. Also, consider the parking situation and overall accessibility. Easy access and ample parking can significantly impact customer traffic.
Location is crucial in the laundromat business. It directly impacts foot traffic, accessibility, and convenience for customers. Evaluate the surrounding area. Is it densely populated? Are there many rental units nearby? These factors can indicate a steady customer base.
Conduct Market Research
Understanding the local market is essential for a successful laundromat purchase. Analyze the demographics of the area, including population density, average income, and the percentage of renters. These factors can help you predict demand for laundromat services.
Study your competition. Visit other laundromats in the area and observe their operations. Take note of their pricing, equipment quality, and any additional services they offer. This information will help you identify opportunities to differentiate your business and capture market share.
With a comprehensive evaluation of the financials, equipment, property, and market, you’ll be well-prepared to make an informed decision about your laundromat purchase. The next step is to navigate the negotiation process and conduct due diligence to ensure a smooth transaction.
Sealing the Deal: Negotiation and Due Diligence
Build Your Professional Team
The first step in the negotiation process involves assembling a team of professionals. A business attorney with laundromat acquisition experience will review contracts, negotiate terms, and protect your interests. An accountant familiar with the industry will scrutinize financial statements and help you understand the business’s true value. Consider working with a business broker who specializes in laundromat sales.
Unbroker connects you with experienced professionals who provide guidance throughout the acquisition process, often at a fraction of the cost of traditional brokerage services.
Conduct Thorough Due Diligence
Due diligence allows you to verify every aspect of the laundromat business before committing to the purchase. This process typically takes 30-60 days and involves a comprehensive examination of all business aspects.
Request and review all relevant documents: financial statements, tax returns, equipment maintenance records, lease agreements, and any outstanding contracts or liabilities. Scrutinize these documents for discrepancies or red flags that might indicate hidden issues.
Conduct your own independent verification of the business’s performance. Spend time at the laundromat to count customers and monitor machine usage. Compare your observations with the reported revenue to ensure accuracy.
Investigate the property itself. Hire a professional inspector to assess the condition of the building, plumbing, and electrical systems. This can help you avoid unexpected repair costs in the future.
Master the Art of Negotiation
Use the insights from your due diligence to approach negotiations with a clear understanding of the laundromat’s value and your financial limits.
Make an initial offer based on industry multiples and your assessment of the business’s potential. Laundromats typically sell for 3.44x to 4.85x their annual EBITDA (this multiple can vary based on factors like location, equipment condition, and growth potential).

Justify your offer with concrete data from your due diligence. If you’ve identified areas for improvement or necessary investments, factor these into your negotiations. For example, if the equipment needs replacement soon, use this to negotiate a lower purchase price.
Negotiation isn’t just about price. Consider other terms that could benefit you, such as seller financing, a transition period where the current owner stays on to help, or the inclusion of additional equipment or services in the sale.
Secure Financing and Close the Deal
After agreeing on terms, secure financing and close the deal. If you’re using a bank loan or SBA financing, prepare for a lengthy approval process. Lenders will want to see a solid business plan, financial projections, and evidence of your industry knowledge.
As you approach the closing date, work closely with your attorney to review all final documents. Pay special attention to the purchase agreement, ensuring it accurately reflects all negotiated terms and includes appropriate contingencies to protect your interests.
Plan for a smooth transition by arranging for utility transfers, updating licenses and permits, and communicating with employees and customers about the change in ownership.
Final Thoughts
Buying a laundromat business requires careful planning and thorough research. You must understand the industry, assess your finances, and develop a comprehensive business plan. When evaluating potential laundromats, analyze financial statements, inspect equipment, and assess local demographics.
The negotiation and due diligence phase plays a critical role in how to buy a laundromat business. Engage professionals, perform exhaustive due diligence, and negotiate favorable terms. Secure appropriate financing and complete necessary paperwork as the final steps in the acquisition process.
Unbroker understands the intricacies of laundromat acquisitions. Our modern platform offers transparent, low-cost options for business transactions (eliminating high brokerage fees). Visit Unbroker to explore how we can assist you in your laundromat purchase journey.
