owner ready to sell a service business
Resources β€Ί Industry Selling Guides β€Ί How to Sell a Service Business in 2025

Service with a Smile: Key Tips for a 5-Star Exit

Ready to sell a service business? Don’t just pass the torchβ€”ensure your client relationships, contracts, and reputation are in good hands for a seamless sale.

4 Key Facts: How to Sell a Service Business in 2025

Time on the Market for Service Businesses is Typically 6-9 Months

A strong reputation in the local community, backed by positive reviews and referrals, contribute to smooth transitions.

Service Contracts Can Account for 60% of Business Value

Existing contracts or maintenance agreements are viewed as a guarantee of future revenue and make your business more attractive to buyers.

Specialized Equipment is a Key Asset in 40% of Service Sales

From vehicles to engineered systems, high-quality, well-maintained equipment can be a major selling point.

70% of Service Business Buyers Focus on Client Retention

Service businesses rely heavily on long-term client relationships. A stable, loyal client base can significantly increase the value of your business.

Exit Success

How to Sell a Service Business in 2025: 3 Challenges and Solutions

Challenge 1:
Retaining Long-Term Clients During a Transition

For service businesses, your relationships with clients are your biggest asset. However, a change in ownership can make clients uneasy, putting contracts and recurring revenue at risk duringΒ changing times. Buyers want to know that clients will stay on after the sale.

Unbroker Solution:

We help you develop a transition plan that keeps clients informed and confident in the change. From personalized client communications to introducing the new owner, we ensure that your client base feels secure and stays loyal during the transition.

Challenge 2:
Valuing Service Contracts and Ongoing Agreements

Service businesses often have a significant portion of their value tied up in contracts or maintenance agreements. Accurately valuing these agreements can be tricky, as buyers will want to understand the stability and terms of each contract.

Unbroker Solution:

Our experts can help assess service contracts based on length, renewal rates, and client stability. We create a detailed valuation report that justifies the value of these agreements, giving you leverage in negotiations and ensuring buyers see the future revenue potential.

small business owners preparing to sell a business
Challenge 3:
Managing and Valuing Specialized Equipment

Many service businesses rely on specialized equipment, whether it’s specialized vehicles, delicate systems, or cleaning machinery. Accurately pricing this equipment can be complex, as condition, age, and brand all impact value. A misjudgment here can hurt your overall asking price.

Unbroker Solution:

We help conduct a thorough equipment audit, considering current market value, depreciation, and maintenance records. This ensures you get a fair price for your assets and can justify your asking price to buyers, making negotiations smoother and more transparent.

Selling my snow removal business needed to be done right. I wasn’t just selling trucks and equipmentβ€”I was handing over long-term commercial contracts and relationships that took years to build. Unbroker understood the value of my client base and made sure the new owner could hit the streets running. They helped me communicate with my team, ensured my contracts were accurately valued, and guided me through the entire sale. If you’re selling a service business, you need someone who knows how to protect your hard-earned reputation.
Paul S. | Buffalo, NY
SNOW REMOVAL BUSINESS OWNER

Ready to sell a service business?

Get started today with Unbroker’s expert guidance and tailored solutions.

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Satisfaction Guaranteed

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.


Assisted Sale

$99/mo

Full Service Sale

$485 up front

+ $4500 once sold

Satisfaction guaranteed

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No commitment or exclusivity required

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Expert team with M&A experience

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Clear, upfront pricing

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Commission-free model

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Secure and Private Digital Deal Room

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Fully Confidential Process, Backed by Non-Disclosure Agreements (NDAs)

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Valuation Tools, Backed by Actual Sales from your Industry

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Premium Marketing Templates, including Offering Memorandums

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Financing Pre-Qualification, including SBA 7a Lending

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Exclusive Business Listing on Unbroker site

(for serious buyers only)

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Business Listing on Partner Sites, including:

BizBuySell

BizQuest

LoopNet

The Wall Street Journal

AllBusiness.com

and others*

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Discreet marketing to exclusive Unbroker buyer database

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Personalized Buyer Qualification with AI

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Letter of Intent (LOI),

Asset Purchase Agreement (APA),

and other Contract Templates

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Negotiation Advise

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Due Diligence Tools and Guidance

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Lease Transfer Tools

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Trusted Escrow Accounts

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Full Closing Documents

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DBA Transfer and Registration

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Communication Planning

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Transition and Training Tools

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Unlimited Expert Assistance

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2 Business Day Response Guarantee

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1 Business Day Response Guarantee


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Valuation Completed for You


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Marketing Materials Created for You


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Listings Managed for You


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Buyers Qualified for You


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Contracts Drafted for You


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Buyer Communication Managed for You


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Due Diligence Overseen for You


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Financing Assisted for You

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Landlord Communication Handled for You

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License/Permit Transfers Managed for You

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Closing Coordinated for You

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Training and Transitioning Arranged for You


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full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.Β If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.

full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.Β If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.