Assisted Sale: How to Sell Your Own Business Smoothly

Sell Confidently—With Experts by Your Side​

Prefer to sell your business yourself? Get tools, templates, and expert guidance to maximize your gains.

Assisted Sale: How to Sell Your Own Business Smoothly

Already know how to sell your own business? With Unbroker’s Assisted Sale plan, you get access to a full suite of DIY tools, marketing templates, plus a team of experts — all for a low monthly fee

with unbroker know how to sell your own business

Your Valuation, Personalized

Know what your business is really worth with our easy-to-use valuation calculators. Back it up with actual, small business sales data for accuracy. See an example to understand how it works and gain confidence in your business’s value.

Advanced Buyer Matching

Quickly and easily define exactly who is—and isn’t—a good fit for your business. Our tools identify serious, qualified buyers and weed out the tire kickers, saving you valuable time and energy. Focus on the prospects who are a good fit and truly ready to invest.

iphone screenshot showing buyer profile
construction worker man on laptop outside

Templates, Tools and Trust

Access a full suite of ready-made transaction templates and professionally designed marketing materials to streamline your sale process. Securely manage documents in your own digital deal room. Utilize our trusted escrow service to handle funds. 

Key Steps

Assisted Service Sale

Everything you need to successfully sell your business—with experts always available.

1. Value Your Business

Use our business valuation tools to set a fair and competitive price with confidence.

2. Build a Compelling Listing

Use our marketing templates to build a professional, confidential business listing using our marketing templates to stand out to potential buyers.

3. Attract and Vet Buyers

Use our network to connect with serious, qualified buyers, and vet them using our built-in screening tools.

4. Negotiate on Your Terms

Get guidance from our experts when you need it, and use our resources to handle negotiations confidently.

5. Close the Sale

Finalize the transaction with professional, customizable contract templates and support from our team.

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Not sure on your next move?

Modern People

Real Results

Ready for an Assisted Sale?

You already know how to sell your own business. Now gain full access to our powerful tools and services for a low monthly fee — no long-term commitments.

Unbroker Promise

Satisfaction Guarantee

Unbroker Promise - Sell Your Business with Confidence

Buying or Selling a Business​

Frequently Asked Questions​

What is Unbroker?

Unbroker is a modern way to buy or sell a business without the high costs of a traditional broker. We combine technology with expert services to help you keep more of your hard-earned gains.

Is Unbroker a business broker?

Unbroker is a modern, tech-enabled service offering guidance and tools, so you stay in control while accessing expert help when you need it. We are members of the International Business Brokers Association  (IBBA).

How do I use Unbroker?

Start by booking a free consultation. We’ll guide you through your options. Every business buyer and seller is unique, and we offer tailored solutions.

What does Unbroker cost?

We offer the best value in the category, with fees starting at $199. View Pricing for details.

What is the Assisted Service Sale?

Assisted Service is perfect for DIY sellers. You get access to our powerful tools, expert advice, and templates—so you stay in charge, but have support whenever you need it.

What is the Full Service Sale?

With Full-Service, we handle the entire process with your input: creating your listing, managing buyers, and closing the sale—so you can focus on running your business until it’s sold.

What is the Premium Sale?

With a Premium Sale, we sell your business with our highest service level plus include premium accounting, legal, or real estate services as well.

How is the price at Unbroker so low?

We’ve cut out inefficient process and big fees, then streamlined our services with technology, making business sales affordable while still providing top-notch support and expertise

What is the sale process with Unbroker like?

It’s straightforward! Choose your service level, and we’ll help you through the entire sale process, from valuation to closing. 

Who will I work with at Unbroker and where?

You’ll have a dedicated M&A expert to guide you through your sale, all while using our tools. Your expert will be accessible so you stay informed and in control. Thousands of businesses have been sold remotely.

Can I try this out first?

Yes! Schedule a free consultation to see how Unbroker works and explore which service fits your needs. No pressure—just honest advice from our team.

Are you paid on commission?

Our fees vary based on your selected service level. Either way, with Unbroker you get upfront, transparent pricing, so you know exactly what to expect—no surprise costs cutting into your sale proceeds.

Is my business a good fit? Is it sellable?

We’ve sold 1 person businesses and 1,000+ employee businesses in many industries. Our team will evaluate your business to provide honest feedback on fit and readiness. 

Who are these experts?

Our team of experts are led by Unbroker founder Cory Hogan, has personally been part of $10B+ in M&A.  You’ll work directly with him and his team of M&A professionals to understand and achieve your goals.

How do you sell my business remotely?

Since Covid, selling remotely is common. Unbroker is fully digital, allowing us to value, market, connect with buyers, and negotiate remotely. You’ll get virtual support and guidance from our experts, so distance is never an issue. We will facilitate local meetings and tours when helpful.

How do I ensure the right buyer for my business?

We’ll help screen and vet potential buyers, provide guidance on what to look for, and assist in negotiating terms—so you find a buyer who aligns with your business values.

How do I handle a sale with employees, vendors, or customers?

Our team will guide you through managing relationships and communications with key stakeholders to ensure a smooth, positive transition with minimal disruption.

Will my sale be confidential?

Yes. We take confidentiality seriously, using NDAs and private listings, and buyer qualifications to protect your identity and sensitive information throughout the entire sale process.

How do you value my business?

We consider multiple factors, including financials, geography, business and industry trends, and unique aspects of your business to provide an accurate, fair-market valuation you can trust.

How do I get started?

It’s simple—schedule a free consultation to begin. We’ll walk you through each step and help you choose the right service for your business sale.

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Assisted Sale

$99/mo

Full Service Sale

$485 up front

+ $4500 once sold

Satisfaction guaranteed

No commitment or exclusivity required

Expert team with M&A experience

Clear, upfront pricing

Commission-free model

Secure and Private Digital Deal Room

Fully Confidential Process, Backed by Non-Disclosure Agreements (NDAs)

Valuation Tools, Backed by Actual Sales from your Industry

Premium Marketing Templates, including Offering Memorandums

Financing Pre-Qualification, including SBA 7a Lending

Exclusive Business Listing on Unbroker site

(for serious buyers only)

Business Listing on Partner Sites, including:

BizBuySell

BizQuest

LoopNet

The Wall Street Journal

AllBusiness.com

and others*

Discreet marketing to exclusive Unbroker buyer database

Personalized Buyer Qualification with AI

Letter of Intent (LOI),

Asset Purchase Agreement (APA),

and other Contract Templates

Negotiation Advise

Due Diligence Tools and Guidance

Lease Transfer Tools

Trusted Escrow Accounts

Full Closing Documents

DBA Transfer and Registration

Communication Planning

Transition and Training Tools

Unlimited Expert Assistance

2 Business Day Response Guarantee


1 Business Day Response Guarantee


Valuation Completed for You


Marketing Materials Created for You


Listings Managed for You


Buyers Qualified for You


Contracts Drafted for You


Buyer Communication Managed for You


Due Diligence Overseen for You


Financing Assisted for You

Landlord Communication Handled for You

License/Permit Transfers Managed for You

Closing Coordinated for You

Training and Transitioning Arranged for You


full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee. If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.

full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee. If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.