Selling a business is a complex process, and understanding the key documents involved is crucial. At Unbroker, we often get asked, “What is an LOI?”
An LOI, or Letter of Intent, is a vital document that sets the stage for a successful business sale. This blog post will explore the importance of LOIs and how they can benefit both buyers and sellers in the transaction process.
What Is a Letter of Intent?
Definition and Purpose
A Letter of Intent (LOI) is a preliminary document indicating willingness to enter business deals and is often used in banking for various purposes. It serves as a roadmap for negotiations, detailing key terms and conditions both parties have initially agreed upon. The primary purpose of an LOI is to express serious intent to purchase a business. While not legally binding in most cases, it sets expectations and demonstrates commitment.
Key Components
A typical LOI includes several essential elements:

Many LOIs also incorporate exclusivity clauses, which prevent sellers from entertaining other offers for a specified period. This provision gives buyers the confidence to invest time and resources into due diligence.
Distinguishing Features
An LOI differs from other business documents in several ways:
- Non-binding nature: Unlike a binding contract, an LOI offers flexibility as negotiations progress.
- Format: It differs from a term sheet, which is often more concise and bullet-pointed. An LOI is more detailed and narrative in format.
- Scope: Compared to a Memorandum of Understanding (MOU), an LOI typically focuses more on business transactions and often includes more specific terms. MOUs are broader in scope and commonly used in various contexts beyond business sales.
Benefits in Business Sales
LOIs are useful when two parties are initially brought together to determine the broad strokes of a deal before they resolve its finer points. They provide clarity, reduce misunderstandings, and set the stage for smooth negotiations. LOIs help streamline the negotiation process by addressing major deal points early on, potentially saving time and resources for both parties.
While not every business sale requires an LOI, they are often recommended, especially for more complex transactions. The next section will explore why LOIs play such a vital role in the business sale process and how they benefit both buyers and sellers.
Why LOIs Matter in Business Sales
Demonstrating Serious Intent
A Letter of Intent (LOI) proves a buyer’s genuine interest in purchasing your business. It’s not a casual inquiry, but a formal declaration of intent. This commitment often includes a good faith deposit. The financial stake shows the buyer’s seriousness and helps eliminate window shoppers.
Outlining Key Terms
The LOI defines the fundamental terms of the deal, including the proposed purchase price, payment structure, and assets included in the sale. For example, if you sell a manufacturing business, the LOI might specify that all equipment, inventory, and customer contracts are part of the deal (while excluding any real estate).
Framing Negotiations
An LOI establishes a framework for negotiations, helping both parties focus on the most critical aspects of the deal. It sets expectations and identifies potential deal-breakers early on. If the buyer insists on a non-compete clause, this can be addressed in the LOI before extensive time and resources are invested in due diligence.
Protecting Confidentiality
A key benefit of an LOI is its ability to safeguard sensitive business information. It typically includes confidentiality clauses that prevent the buyer from disclosing any proprietary information learned during the due diligence process. This is particularly important for businesses with trade secrets or valuable customer lists.
Streamlining the Sale Process
LOIs that clearly address these key areas tend to lead to smoother transactions and higher success rates in business sales. While not legally binding, a well-crafted LOI sets the tone for the entire sale process and can significantly impact the final outcome of the deal.
The next step in the business sale process involves careful consideration of the key elements to include when drafting an LOI. Let’s explore these essential components in the following section.
How to Draft an Effective LOI
Balance Specificity and Flexibility
An effective Letter of Intent (LOI) for a business sale must outline key deal points while allowing room for negotiations. Instead of stating a fixed purchase price, use a price range or a base price with potential adjustments based on due diligence findings. This approach provides a clear starting point while leaving space for discussion.
Include Exclusivity and Confidentiality Clauses
Exclusivity clauses prevent sellers from entertaining other offers for a set period (usually 30 days). When drafting this clause, specify the duration and any exceptions. For instance, you might allow the seller to continue discussions with parties they’ve already engaged with prior to the LOI.
Confidentiality is equally important. Your LOI should clearly state what information is considered confidential and how it should be handled. Specify the duration of the confidentiality agreement, which often extends beyond the potential sale.
Outline Due Diligence Provisions
Include clear guidelines for the due diligence process in your LOI. Due diligence allows the buyer to verify the business’s financial, legal, and operational aspects. Specify what information the seller will need to provide and set a timeline for this process. For example, state that the seller will provide financial statements, tax returns, and customer lists within 14 days of signing the LOI.
Address how the due diligence findings might impact the deal. Will there be a mechanism for price adjustments based on these findings? Setting these expectations upfront can prevent disputes later in the process.
Set a Clear Timeline and Next Steps
A well-structured LOI should lay out a clear timeline for the transaction. This might include:

Include key milestones and deadlines. This helps keep the process moving and allows both parties to plan accordingly.
While an LOI is typically non-binding, it sets the tone for the entire transaction. Taking the time to draft a comprehensive and clear LOI can save significant time and resources in the long run. If you’re unsure about any aspect of drafting an LOI, consider seeking professional advice or exploring expert insights and business selling tips.
Final Thoughts
Letters of Intent (LOIs) serve as a critical tool in business sales. They provide a clear framework for negotiations, helping buyers and sellers navigate the complex process of a business transaction. LOIs demonstrate serious intent, secure exclusivity periods, and protect confidential information through non-disclosure provisions.

The creation of an effective LOI requires careful consideration and attention to detail. Professional guidance can prove invaluable in ensuring all critical elements are addressed and potential pitfalls are avoided. Experts can help align the document with both parties’ interests and increase the chances of a successful sale.
At Unbroker, we recognize the importance of well-crafted LOIs in facilitating smooth business sales. Our modern platform offers transparent, low-cost options for selling businesses without high brokerage fees. We provide expert support throughout the process, including assistance with LOI preparation and negotiation, to help you achieve a successful business sale.
