At Unbroker, we know that buying a business can be a complex process. That’s why we’ve curated a list of the best books on how to buy a business to help you navigate this journey.
Our selection covers essential topics like understanding acquisitions, conducting due diligence, valuation, and negotiation strategies. These resources will equip you with the knowledge and tools needed to make informed decisions when purchasing a business.
Top Books for Mastering Business Acquisitions
Understanding the intricacies of business acquisitions is essential for anyone who plans to buy a company. We have compiled a list of must-read books that offer practical insights and actionable strategies for successful acquisitions.
The Rich-Making Business Purchase
John Martinka’s “Buying a Business That Makes You Rich” provides a wealth of practical advice. With over 20 years of experience in business acquisitions, Martinka shares strategies to avoid overpaying and highlights essential questions to ask during the purchasing process. He emphasizes thorough due diligence and provides a checklist of red flags to watch out for. A key takeaway is his “2x2x2 rule” for evaluating businesses: look for companies with at least $2 million in revenue, $200,000 in profit, and a 20% growth rate.
Comprehensive Guide to Business Buying
Fred S. Steingold’s “The Complete Guide to Buying a Business” serves as a comprehensive resource that covers every aspect of the acquisition process. Steingold, an experienced business lawyer, offers practical advice on financing strategies, negotiation tactics, and legal considerations. He includes real-world examples and sample documents, which make it easier for readers to apply the concepts. The book features a detailed walkthrough of the letter of intent, a succinct summary of an M&A transaction usually written by the buy-side that clearly outlines what is being acquired.
Navigating Complex M&A Processes
For those interested in understanding larger-scale acquisitions, Andrew J. Sherman’s “Mergers and Acquisitions from A to Z” proves an excellent resource. Sherman, a partner at Jones Day, breaks down complex M&A processes into digestible steps. He covers topics like integration planning and post-merger management. The book includes case studies from major deals, which provide valuable lessons from both successful and failed acquisitions.
Practical Application of Acquisition Knowledge
These books offer a wealth of knowledge that can help you navigate the complex world of business acquisitions. The principles and strategies outlined in these resources will equip you to make informed decisions and increase your chances of a successful purchase. As you move forward in your acquisition journey, it’s important to complement this theoretical knowledge with practical due diligence and valuation skills. Let’s explore some essential reads that focus on these critical aspects of the business buying process.

Mastering Due Diligence and Valuation
Due diligence and valuation form the backbone of successful business acquisitions. This chapter explores essential reads that will sharpen your skills in these critical areas.
The Art of Uncovering Hidden Risks
Alexandra Reed Lajoux’s “The Art of M&A Due Diligence” provides a comprehensive guide that extends beyond surface-level investigations. Lajoux, a seasoned M&A professional, emphasizes the importance of assessing intangible assets, such as intellectual property and brand value (often constituting a significant portion of a company’s worth).

The book introduces the RAID approach, which stands for Review, Analyze, Investigate, and Document. This systematic method helps buyers avoid overlooking crucial details. After conducting due diligence, buyers present competitive bids, and the investment bank manages the process.
Valuation Techniques from Industry Leaders
McKinsey & Company’s “Valuation: Measuring and Managing the Value of Companies” stands as the gold standard for understanding company valuation. This book offers insights into advanced valuation techniques used by top-tier consulting firms, making it particularly useful for those looking to acquire larger businesses or those in complex industries.
The book introduces the concept of value creation through economic profit, which transcends traditional accounting measures. It suggests that true value emerges only when a company’s return on invested capital exceeds its cost of capital. This perspective helps identify businesses with genuine long-term potential, rather than those that merely look good on paper.
Demystifying Business Valuation
“Business Valuation for Dummies” by Lisa Holton and Jim Bates offers a more accessible starting point for those new to business valuation. Despite its title, this book provides solid, practical advice for valuing small to medium-sized businesses.
Holton and Bates introduce multiple valuation methods, including the asset-based approach, income approach, and market approach. They stress the importance of using multiple methods to arrive at a fair valuation. A particularly useful section covers common valuation mistakes, such as overrelying on rules of thumb or failing to consider industry-specific factors.
The authors also provide a step-by-step guide for creating a comprehensive valuation report. This proves invaluable for presenting findings to potential investors or lenders if you seek financing for your acquisition.
These books equip you with the principles needed to conduct thorough due diligence and accurate valuations. However, each business acquisition presents unique challenges. The next chapter will explore how to apply these principles in real-world negotiation scenarios, ensuring you’re prepared to secure the best possible deal.
Mastering the Art of Deal Negotiation
The Power of Preparation
Harvard Business Review’s compilation “HBR’s 10 Must Reads on Negotiation” highlights the importance of thorough preparation. Deepak Malhotra suggests creating a negotiation blueprint. This involves identifying your walkaway point, anticipating the other party’s interests, and preparing multiple proposals. Research suggests how you can frame your opening offer to achieve the maximum advantage in multi-issue negotiations.
Finding Win-Win Solutions
Roger Fisher and William Ury’s “Getting to Yes” introduces the concept of principled negotiation. This approach focuses on separating people from the problem and concentrating on interests rather than positions. In principled negotiation, negotiators rely on objective criteria-a fair, independent standard-to settle their differences.
Leveraging Auction Dynamics
Guhan Subramanian’s “Dealmaking: The New Strategy of Negotiauctions” combines negotiation and auction theories. He introduces the concept of a BATNA (Best Alternative To a Negotiated Agreement) and explains how to use it effectively. BATNA is defined as the ability to identify a negotiator’s best alternative to a negotiated agreement.
Applying Negotiation Strategies in Business Acquisitions
These negotiation strategies can significantly impact your success in business acquisitions. Effective negotiation often leads to better deals for both buyers and sellers. Modern platforms (such as Unbroker) provide tools and support to help apply these principles in real-world scenarios, equipping you to navigate complex negotiations.
Creating Value Through Negotiation
Negotiation extends beyond securing the lowest price. It involves creating value for both parties. Try to understand the seller’s motivations and find creative solutions that address both your needs. This approach not only increases your chances of closing the deal but also sets the foundation for a smoother transition post-acquisition.

Final Thoughts
The books on how to buy a business we’ve explored offer invaluable knowledge for aspiring business owners. These resources provide a solid foundation for understanding acquisitions, due diligence, valuation, and negotiation strategies. The insights from industry experts equip readers with essential tools to assess potential acquisitions thoroughly and secure favorable deals.

We at Unbroker encourage you to apply this knowledge in real-world scenarios. Our modern platform for business transactions complements your learning, offering transparent options for buying and selling businesses. We provide the tools to put your newfound knowledge into practice, whether you’re a first-time buyer or a seasoned entrepreneur.
Successful business acquisition requires both theoretical knowledge and practical application. As you embark on your journey to buy a business, let these books guide you, but also trust your instincts and seek expert advice when needed. With the right resources (including books and platforms like Unbroker), you’re well-equipped to navigate the exciting world of business acquisitions.
