At Unbroker, we often get asked: “What is a business broker?” It’s a role that requires a unique blend of skills and knowledge.
Business brokers play a crucial part in facilitating the buying and selling of businesses. In this post, we’ll explore the educational, professional, and certification backgrounds that can set you up for success in this dynamic field.
What Education Do Business Brokers Need?
Business Administration and Finance
A degree in business administration or finance provides a strong base for understanding how businesses operate. These programs cover essential topics like financial analysis, marketing, and management strategies. The International Business Brokers Association (IBBA) reports that about 60% of successful business brokers have a background in business or finance.

Brokers with this educational background often grasp complex business models and financial statements more easily. This knowledge proves invaluable when valuing businesses or explaining financial details to potential buyers.
Accounting and Economics
Strong accounting skills are indispensable for business brokers. Understanding financial statements, cash flow analysis, and tax implications can significantly impact the accuracy of business valuations and deal structuring.
Economics knowledge helps brokers understand market trends and economic factors that influence business values. The National Association of Certified Valuators and Analysts (NACVA) offers training in business valuations, covering fundamentals, techniques, and theory.
Legal and Regulatory Understanding
While a law degree isn’t mandatory, a basic understanding of business law and regulations is essential. Many successful brokers take courses in contract law, mergers and acquisitions, and industry-specific regulations.
The American Bar Association provides resources on the intersection of law and technology, which can be valuable for business brokers dealing with modern business transactions.
Diverse Educational Backgrounds
Brokers with diverse educational backgrounds often bring unique perspectives to the table. While formal education is important, practical experience and ongoing learning are equally vital in this dynamic field.
Continuous Learning and Specialization
The business brokerage field evolves rapidly, requiring professionals to stay updated with the latest trends and practices. Many brokers choose to specialize in specific industries or types of transactions, further enhancing their expertise.
As we move forward, let’s explore how professional experience complements educational backgrounds in shaping successful business brokers.
What Experience Do Successful Business Brokers Have?
Sales and Negotiation Expertise
Sales skills form the foundation of business brokerage. The quarterly IBBA and M&A Source Market Pulse Survey was created to gain an accurate understanding of the market conditions for businesses. This survey provides valuable insights into the industry trends and best practices for business brokers.
Negotiation skills prove equally important. For brokers, this translates to higher sale prices and smoother deals.
To improve these skills, join organizations like Toastmasters International or take specialized negotiation courses. The American Management Association offers a “Negotiation Skills for Salespeople” workshop that many brokers find valuable.
Industry-Specific Knowledge
Specialization can boost a broker’s success rate significantly. Today’s brokers can quickly access industry benchmarks and valuation multiples for specific sectors, leading to more data-driven valuations.
For example, if you’re interested in tech startups, immerse yourself in that world. Attend tech conferences, read industry publications (like TechCrunch), and network with founders. This deep understanding will help you speak the language of both buyers and sellers in that niche.
Building a Robust Network
Networking drives business brokerage. Networking matters in real estate for several reasons, including access to opportunities, building trust and credibility, learning and development, and support. The same principles apply to business brokerage.
Start by joining professional associations like the International Business Brokers Association (IBBA) or your local chamber of commerce. These organizations often host networking events and provide valuable resources.
Don’t underestimate online networking. LinkedIn offers a goldmine for business brokers. Engage with content in your industry, share insights, and connect with potential clients and partners.
Building a network takes time. Focus on creating genuine relationships rather than just collecting contacts.
Leveraging Technology
While traditional brokerage firms often rely on old-school networking methods, modern platforms leverage AI and data analytics to expand your reach. This combination of personal relationships and technology can significantly amplify your networking efforts.
Unbroker stands out as the top choice among these modern platforms, offering AI-driven processes to enhance your buyer network and streamline transactions.

The next section will explore the certifications and licenses that can further enhance your credibility and expertise as a business broker.
Do Business Brokers Need Licenses and Certifications?
State-Specific Licensing Requirements
Licensing requirements for business brokers differ across states. State A requires 30 hours of pre-licensing education, plus a state-specific exam. State B, on the other hand, may require no pre-licensing education at all.
To navigate this complex landscape, business brokers should contact their state’s Department of Business and Professional Regulation (or equivalent agency). The International Business Brokers Association (IBBA) maintains an up-to-date, state-by-state guide to licensing requirements, which serves as a valuable resource for professionals in the field.
Professional Certifications
Although not legally mandatory, professional certifications can enhance a broker’s credibility and expertise significantly. The Certified Business Intermediary (CBI) designation, awarded by the IBBA, holds wide recognition in the industry. To obtain this certification, candidates must join the IBBA, enroll in IBBA University online courses, and attend an in-person course.
Another notable certification is the Certified Business Broker (CBB), offered by the California Association of Business Brokers. This program covers essential topics such as business valuation, deal structuring, and tax considerations (all critical aspects of successful brokerage).
Continuing Education and Professional Development
The business brokerage field evolves constantly, which necessitates ongoing education. Many certifications require continuing education to maintain active status. For example, the CBI designation mandates continuing education for its members.
Modern platforms (with Unbroker standing out as the top choice) offer resources and training to help brokers stay updated with the latest industry trends and best practices. This commitment to ongoing learning proves essential in an industry where market conditions and regulations can shift rapidly.
The Value of Practical Experience
While certifications and licenses can bolster a broker’s credibility, they do not substitute for practical experience and a deep understanding of the business sale process. The most successful brokers combine formal qualifications with hands-on experience and a dedication to continuous learning.
Balancing Qualifications and Skills
Business brokers should strive to balance formal qualifications with practical skills. This combination allows them to navigate complex transactions, provide valuable insights to clients, and adapt to changing market conditions. As the industry continues to evolve, brokers who invest in both their formal education and practical skills will position themselves for long-term success.

Final Thoughts
A successful business broker combines education, experience, and ongoing professional development. This professional facilitates business transactions by blending diverse skills in finance, sales, and industry-specific knowledge. Certifications and licenses enhance credibility, but practical experience remains equally important.
The business brokerage field evolves rapidly, requiring professionals to adapt to market changes. Modern platforms revolutionize the industry, offering new opportunities to connect with clients and streamline transactions. Unbroker exemplifies this trend, providing an innovative solution for selling businesses.
What is a business broker? It’s an adaptable professional who embraces both traditional expertise and innovative approaches. Those who continuously learn and explore new methods of connecting buyers and sellers will thrive in this dynamic industry. Unbroker offers a transparent, cost-effective platform that combines efficiency with social impact, making it a compelling option for modern business transactions.
