Selling a cleaning business can be a complex process, but with the right approach, it can lead to a successful and profitable transaction.
At Unbroker, we’ve seen many cleaning business owners navigate this journey, and we understand the challenges and opportunities involved.
This step-by-step guide will walk you through the key stages of selling your cleaning business, from preparation to closing the deal.
How to Prepare Your Cleaning Business for Sale
Preparing your cleaning business for sale can significantly impact your sale price and transaction speed. We at Unbroker have observed well-prepared businesses attract more buyers and command higher prices.
Organize Your Financials
Start by organizing your financial records. Collect at least three years of profit and loss statements, balance sheets, and tax returns. Ensure these documents are accurate and current. Research has shown that there is a significant effect of accounting information systems on the marketing performance of organizations.
Create a clear inventory of your assets (cleaning equipment, vehicles, and supplies). Potential buyers will want to see a detailed list of what they’re getting. Include any proprietary cleaning methods or formulas you’ve developed.
Improve Your Operations
Efficiency is key in the cleaning industry. Review your processes and find ways to improve. Can you automate scheduling? Are there more efficient cleaning methods you can implement?
Document your procedures. Create manuals for everything from cleaning specific types of spaces to handling customer complaints. This documentation makes your business more attractive to buyers as it shows that the business can run without you.
Enhance Your Client Base
A strong, diverse client base is a major selling point. Review your contracts and try to secure long-term agreements where possible.
Try to avoid relying too heavily on a single client. Strive for a mix where no single client represents more than 10% of your revenue. This diversity reduces risk for potential buyers.

Consider Market Timing
Timing can significantly impact your sale price. The cleaning industry tends to be cyclical, with demand often peaking in spring and fall.
Consider broader economic factors too. In times of economic uncertainty, the cleaning industry often sees increased demand as businesses and individuals focus more on hygiene and sanitation.
Leverage Technology
Implement modern business management software to streamline operations and enhance efficiency. Tools like these can help you manage schedules, track inventory, and generate detailed reports – all of which can make your business more attractive to potential buyers.
While there are various options available, platforms like Unbroker offer additional benefits for business sellers. Unbroker combines business management tools with a modern selling platform, providing a seamless transition from preparation to sale.
As you prepare your cleaning business for sale, the next step is to determine its value accurately. This process involves several methods and factors that we’ll explore in the next section.
What’s Your Cleaning Business Worth?
The Science of Business Valuation
Determining the value of your cleaning business requires a systematic approach. The most common method is the multiple of earnings. This involves multiplying your annual revenue by a factor determined by business appraisers to calculate the implied value of a cleaning company.
The asset-based valuation calculates the value of all tangible assets (equipment, vehicles, inventory) and adds a premium for intangible assets like client relationships and brand reputation.
For businesses with predictable future earnings, the discounted cash flow method estimates the present value of future cash flows. This approach provides a more accurate valuation but requires more complex calculations.
Key Factors That Boost Your Business Value
Several elements can significantly impact your cleaning business’s value:
- Client Diversity: A diverse client base reduces risk. If your largest client accounts for more than 10% of your revenue, it could lower your valuation.
- Long-term Contracts: Secure multi-year contracts before selling. These provide a reliable source of income and can make your business less vulnerable to market fluctuations.
- Growth Rate: A cleaning business that’s grown 20% year-over-year will command a higher multiple than one with flat growth.
- Operational Efficiency: Implement systems and processes that allow the business to run smoothly without constant owner involvement.
The Power of Professional Appraisal
While DIY valuation methods can provide a ballpark figure, a professional appraisal offers a more accurate and defensible valuation. Key benefits of a business appraisal include tax or estate planning purposes, preparing for a sale or merger, or obtaining financing.
A professional appraiser can also help you identify areas where you can increase your business’s value before putting it on the market. This insight proves invaluable in maximizing your sale price.
Technology’s Role in Valuation
Modern business management software can play a significant role in your business valuation. These tools streamline operations, enhance efficiency, and provide detailed reports – all of which can make your business more attractive to potential buyers.
Platforms like Unbroker offer additional benefits for business sellers. They combine business management tools with a modern selling platform, providing a seamless transition from preparation to sale. This integration can potentially increase your business’s value by demonstrating operational efficiency and growth potential.
With a clear understanding of your cleaning business’s worth, the next step involves effectively marketing it to potential buyers. This process requires a strategic approach to showcase your business’s unique value guide and attract the right buyers.
How to Market Your Cleaning Business to Buyers
Create a Compelling Business Summary
Creating a cleaning company business plan is crucial for marketing your business to potential buyers. A comprehensive plan should highlight key metrics that matter to buyers, such as annual revenue, profit margins, and growth rate. Include details about your client base, focusing on long-term contracts and diverse industries served. Showcase unique selling points, such as specialized cleaning techniques or eco-friendly practices that distinguish your business.
Identify and Reach Out to Potential Buyers
Before reaching out to potential buyers, it’s essential to determine the value of your business. Having a clear understanding of your business’s worth will help you set realistic expectations and negotiate effectively with interested parties.
Consider competitors aiming to expand their market share, entrepreneurs seeking an established business, or even current employees interested in taking over. Use industry connections and attend networking events to subtly spread the word about your intention to sell.
Leverage Online Platforms and Industry Networks
Online platforms have transformed the business-for-sale market. Websites like BizBuySell and BusinessesForSale.com attract millions of potential buyers. However, these platforms often charge substantial listing fees and may not provide comprehensive support throughout the sale process.
Industry-specific networks can prove invaluable for finding serious buyers. Join cleaning industry associations and participate in their forums or events. The Building Service Contractors Association International (BSCAI) offers excellent networking opportunities with potential buyers who understand the value of a well-established cleaning business.
Work with Modern Selling Platforms
Modern selling platforms offer user-friendly interfaces and search filters that make it easy to quickly find businesses for sale that meet specific criteria. These platforms can be more efficient and cost-effective compared to traditional business brokers.
Unbroker provides a comprehensive solution for selling your cleaning business. With transparent pricing and no hidden fees, you can select between a Full Service Business Sale or an Assisted Business Sale option. These services include access to a vast network of qualified buyers, AI-driven matching processes, and expert support throughout the sale process.

Unbroker offers premium marketing tools to showcase your business effectively, legal document templates to streamline the sale process, and negotiation assistance to help you secure the best deal. Their satisfaction guarantee and commitment to supporting non-profit programs add an extra layer of assurance and social impact to your business sale journey.
To successfully sell your business, it’s crucial to follow key steps efficiently and work with experts who can guide you through the process.
Final Thoughts
Selling a cleaning business requires careful planning, accurate valuation, and effective marketing. You must organize financial records, streamline operations, and enhance your client base to set a strong foundation for a successful sale. Understanding the true value of your business through professional appraisal and considering market timing will significantly impact your sale price.
Creating a compelling business summary and identifying potential buyers are essential steps in marketing your cleaning business. You can expand your reach and attract serious buyers by leveraging online platforms and industry networks. The landscape of business sales continues to evolve, and modern selling platforms are changing the game.
We at Unbroker offer a comprehensive solution for selling your cleaning business. Our platform combines transparent pricing, AI-driven matching processes, and expert support throughout the sale process. Unbroker provides access to qualified buyers, premium marketing tools, and legal document templates to streamline the process for both hands-off and DIY sellers.
