Selling a business in a destination location or small town presents its own unique set of challenges and opportunities. Unlike urban areas where there’s often a larger pool of potential buyers with capital, small towns can feel limited by the number of local prospects ready to make an acquisition. However, your ideal buyer might not be local—they could be a city dweller looking for a lifestyle change. Let me walk you through how to attract these “corporate escapees” and successfully sell your business in a destination location.

The Appeal of Destination Businesses for Out-of-Area Buyers

Many people dream about leaving the hustle and bustle of the city. Whether it’s a tech professional burnt out from Silicon Valley, a financial analyst craving a quieter life, or a corporate exec ready to swap skyscrapers for mountain views, these buyers often look to destination locations as their ticket to a different lifestyle. They want a business that’s more than just a financial investment; they’re searching for a lifestyle investment that will let them build a new life in a beautiful, tranquil place.

To attract these buyers, it’s important to focus on the unique aspects of your location. Highlight the benefits that make your town special—whether it’s the proximity to nature, the quality of life, or the slower pace. Make your business appeal to those looking for a change of scenery as much as a business opportunity.

Attracting Regional or National Buyers

If your business is in a more remote location, you’ll need to reach a wider audience than just those living nearby. Here are a few strategies to consider:

1. Leverage Online Marketplaces

National business-for-sale platforms like BizBuySell, LoopNet, and even social media can give your listing exposure beyond local borders. Include keywords in your listing like “destination business” or “relocation opportunity” to catch the eye of buyers searching for an out-of-city experience. Also, make sure your listing is visually appealing—highlight the natural beauty of the area and the perks of living there.

2. Craft a Relocation-Friendly Pitch

For many prospective buyers, moving to a new area is a big leap. Address potential concerns by emphasizing how your town supports new arrivals. Talk about the quality of local schools, community events, or outdoor activities that will appeal to their families. If there’s a lower cost of living, emphasize that too. You want them to envision themselves thriving both personally and professionally.

3. Target “Corporate Escapees” Directly

There’s a growing segment of professionals in tech, finance, and other high-stress industries who are ready to move out of the city. You could create targeted ads or content on platforms like LinkedIn or Google Ads to reach this audience directly. For example, an ad campaign could highlight the benefits of transitioning from city life to running a business in a destination location.

Handling the Remote Selling Process

Selling to an out-of-area buyer often means coordinating much of the process remotely. This approach requires a bit more coordination but opens up the doors to more potential buyers. Here are some steps to keep the process smooth and efficient:

1. Use Virtual Tours and Video Calls

Giving buyers a virtual tour of your business is an essential step. It not only saves time but also allows them to experience your business and its surroundings before making the trip. You can show them around in real-time or create a recorded walkthrough to let them explore at their convenience. Video calls also build trust and make interactions more personal, which can be especially important for buyers from far away.

2. Prepare Thorough Documentation

Since out-of-area buyers won’t have frequent, on-site visits, they’ll depend on clear, comprehensive information. A well-prepared information packet should include everything from financial statements and operational processes to a community overview and relocation guide. Providing this level of detail shows that you’re committed to transparency, which is important for building trust.

3. Work with Local Partners

Working with a business advisor or attorney who understands local regulations can be invaluable. They can assist with legal compliance, handle specific logistics, and ensure everything’s done by the book. A service like Unbroker can also help facilitate the remote selling process by connecting you with these kinds of resources, ensuring a smooth transition for both you and your buyer.

Keeping Out-of-Area Buyers Engaged

One challenge with out-of-area buyers is keeping them interested in your business during what can sometimes be a lengthy process. Here’s how to maintain momentum:

1. Stay Communicative and Responsive

Buyers appreciate sellers who are accessible and proactive. Make a point to respond promptly to questions, provide additional details when asked, and schedule regular check-ins. For someone unfamiliar with the area, reassurance and timely updates are key to keeping their interest.

2. Highlight the Progress and Potential

Out-of-area buyers need confidence that they’re making a good investment, so keep them updated on the business’s performance and any improvements or upgrades. If you’ve recently boosted revenue or secured new clients, share those milestones. They help build excitement and keep the buyer looking forward to what the future holds.

3. Emphasize the Support They’ll Have Locally

Moving to a new area can be daunting, but letting your buyer know they’ll have support can alleviate those worries. Offer to introduce them to local business owners, trusted suppliers, or community leaders. The more you can help them envision a supportive network, the more confident they’ll feel about their move.

Final Thoughts

Selling a business in a small town or destination location might seem challenging, but the right buyer is out there. Often, it’s someone looking for a fresh start—a corporate escapee ready to leave the city behind and invest in a business that allows them to live the life they’ve dreamed about.

By broadening your search to reach regional and national buyers, leveraging remote selling tools, and keeping those buyers engaged, you can make the process smoother and more successful. A platform like Unbroker can help streamline and support these steps, so you can focus on finding that perfect buyer who sees the same potential in your destination business as you do.