We've Been in Your Shoes
Ready for a business broker alternative? We got you.
Michelle and Cory
Unbroker Founders
Proudly Providing a Business Broker Alternative
Thinking of hiring a business broker? Of selling a small business? Please read this page first.
For years, we proudly owned and operated our little construction company. Like many owners, we put everything we had into making our small business a success. When it was finally time to sell, we hired a business broker, believing that financial freedom was within reach. However, after covering taxes, rewarding our amazing team, settling obligations, and managing seller financing—and most painfully, paying a 12% sale commission to the business broker—we were left with much less than we’d hoped. Retirement or even helping our five children through college no longer seemed possible.
We felt frustrated knowing we had given up so much of our hard-earned value to someone who simply pushed a transaction. The memory of the business broker driving away in a brand-new Porsche, funded by our years of effort, still haunts us. Meanwhile, we were still driving the same old Dodge truck we’d used to run the business. There had to be a better way.
To create that better way, we first needed to fully understand the system. Cory became a business broker himself, learning firsthand about the challenges, values, and inefficiencies in the traditional business broker model. After years in that role, along with leadership positions in technology and finance, we realized we could combine our experience in small business ownership, business broker, and technology to make a real difference.
That’s why we created Unbroker – a business broker alternative.
Why Unbroker?
Unbroker was built to address several major problems:
- Business brokers charge 10-12% of a business sale price, paid by the business seller.
- Business brokers have a minimum fee of $15,000 – pricing out many small business transactions.
- Business broker fees take a huge portion of the value small business owners have worked for years to build.
- Business broker fees inflate prices. This slows sales, burdens business buyers and lenders, and hurts long term success.
- Business broker commissions incentivize short-term, transactional behaviors and unhealthy deals.
- Business brokers are slow to adopt technology, modernize operations, and communicate transparently.
- Selling a business is complex. Selling your own business without help is risky and time consuming.
- Business owners know all this but there has been no business broker alternative until now.
At Unbroker, we believe there’s a another way to help small business owners sell a business without big business broker fees. Our purpose is to help business owners sell confidently – with expert help – and keep more of their gains. Unbroker is for the business owner who has spent years operating a company and who deserves to keep more of the rewards they’ve worked so hard for.
The Unbroker Vision
We envision a world where every small business owner can exit on their own terms. Our goal is to set a new standard for business sales—one that’s transparent, technology-driven, and accessible to every business owner. By combining industry expertise with intuitive tools, we make it easier to navigate the complexities of selling. Business owners can focus on their operations – and the future.
The 3 Fs: The Unbroker Values
1. Fairness: Business owners deserve an affordable and transparent way to sell their business without losing a large share of what they’ve built. Business buyers and lenders likewise deserve to be setup for future success.
2. Freedom: Business owners deserve to choose how exactly they want to sell their business – including full-service help or a self-assisted options – without paying big fees.
3. Flow: Selling a business should be a modern, smooth process assisted by technology and led by experienced humans.
How We Help Small Business Owners
At Unbroker, we’re committed to making business sales simpler, more accessible, and less costly:
1. Affordable Flat Fees
Most business brokers charge 10-12% of your sale price with a $15,000 minimum. With Unbroker, you only pay a flat $4,850 fee for our Full Service Sale, or $99/month for our Assisted Sale option. No hidden costs, no surprises, no games.
2. Unlimited Expert Support
Selling a business isn’t simple. Want someone to handle it all? Unbroker provides full-service support, including confidential marketing, buyer screening, offer negotiation, and closing assistance—all for a fraction of the cost of business brokers. For those owners who want to lead the process, we offer world-class tools and templates – with unlimited expert support on-demand. We got you either way.
3. Tech-Enabled Simplicity
Our intuitive service automates the entire business sale process, with incredible technology to make every step easier and more transparent—whether you’re selling independently or with our team’s help. No more waiting on a middleman for updates or being in the dark on your own sale.
4. Owner-First Approach
You built your business; you should decide how to sell it. We offer you both flexibility and control, letting you choose the level of service and support that fits your needs. We are obsessed with your ultimate success (and referrals!), not our commissions. We aim to make every seller – and buyer – a raving Unbroker fan.
Ready for a Business Broker Alternative?
Maximize your business sale with expert guidance – without the big business broker fees – and keep your hard earned gains.
