owner ready to sell a healthcare or fitness business
Resources β€Ί Industry Selling Guides β€Ί How to Sell a Healthcare or Fitness Business

Planning your next move?

Don’t just treat the symptomsβ€”get a comprehensive plan to sell a healthcare or fitness business with confidence.

4 Key Facts: How to Sell a Healthcare or Fitness Business

80% of Buyers are Already Licensed or Credentialized

For healthcare practices, ensuring potential buyers are property qualified and experienced ensures smooth sales.

Patient and Membership Retention is Critical for 75% of Sales

A high retention rate for patients (or gym members) is a major selling point and can increase the value of your business significantly.

Specialized Equipment Can Account for Up to 50% of a Practice’s Value

For gyms, fitness studios, and practices, location and lease terms are also key. Long-term leases in high-traffic areas add value, while difficult lease transfers can hurt the deal.

Confidentiality Concerns Delay 40% of Healthcare Sales

Patient data and membership information need to be transferred confidentially to protect both parties and comply with privacy regulations.

Exit Success

How to Sell a Healthcare or Fitness Business: 3 Challenges and Solutions

Challenge 1:
Managing Licensing, Credentialing, and Compliance

Healthcare businesses need to navigate complex licensing and credentialing requirements, which can vary significantly by state and specialty. In fitness, certifications and insurance compliance also play a role. These hurdles can delay or even derail a sale if not handled correctly.

Unbroker Solution:

Our experts help ensure that all licenses, certifications, and compliance documents are up-to-date before listing. We also assist the buyer with credentialing transfers and insurance updates, minimizing disruption and avoiding costly mistakes.

Challenge 2:
Ensuring Patient and Membership Retention During Transition

Healthcare practices and fitness businesses often rely on loyal patient or membership bases for stability. A poorly managed transition can lead to high turnover, damaging the business’s value and reputation. Buyers are cautious about taking over businesses where retention is uncertain.

Unbroker Solution:

We work with you to create a structured transition plan that keeps patients or members appropriately informed and comfortable. Whether it’s drafting communication plans or planning patient introduction meetings, we ensure that your clients feel confident staying on after the sale.

dentist selling dental practice for sale
Challenge 3:
Valuing Specialized Equipment and Facilities

From MRI machines and dental chairs to high-end gym equipment, specialized assets are a major part of a healthcare or fitness business’s value. Accurately pricing these assets requires an understanding of depreciation, usage, and changing market demand.

Unbroker Solution:

Our process includes detailed equipment appraisals, factoring in age, condition, and market value. We create a comprehensive valuation report that includes both your physical assets and intangible assets, like goodwill and brand reputation, ensuring you get a fair price.

Selling my chiropractic practice felt overwhelming at first because I wasn’t just selling a businessβ€”I was handing over years of patient relationships and trust. Unbroker understood the sensitive nature of this transition and guided me through every detail. They ensured all licenses and credentials were up-to-date, helped me create a plan to introduce the new owner to my patients, and provided an accurate valuation of my equipment. I’m grateful they were there to handle the complexities so I could focus on servicing my patients and staff.​
Dr. Sarah K. | Boston, MA
Chiropractic Practice Owner

Ready to sell a healthcare or fitness business?

Get started today with Unbroker’s expert guidance and tailored solutions.

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Satisfaction Guaranteed

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.


Assisted Sale

$99/mo

Full Service Sale

$485 up front

+ $4500 once sold

Satisfaction guaranteed

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No commitment or exclusivity required

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Expert team with M&A experience

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Clear, upfront pricing

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Commission-free model

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Secure and Private Digital Deal Room

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Fully Confidential Process, Backed by Non-Disclosure Agreements (NDAs)

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Valuation Tools, Backed by Actual Sales from your Industry

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Premium Marketing Templates, including Offering Memorandums

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Financing Pre-Qualification, including SBA 7a Lending

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Exclusive Business Listing on Unbroker site

(for serious buyers only)

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Business Listing on Partner Sites, including:

BizBuySell

BizQuest

LoopNet

The Wall Street Journal

AllBusiness.com

and others*

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Discreet marketing to exclusive Unbroker buyer database

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Personalized Buyer Qualification with AI

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Letter of Intent (LOI),

Asset Purchase Agreement (APA),

and other Contract Templates

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Negotiation Advise

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Due Diligence Tools and Guidance

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Lease Transfer Tools

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Trusted Escrow Accounts

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Full Closing Documents

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DBA Transfer and Registration

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Communication Planning

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Transition and Training Tools

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Unlimited Expert Assistance

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2 Business Day Response Guarantee

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1 Business Day Response Guarantee


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Valuation Completed for You


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Marketing Materials Created for You


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Listings Managed for You


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Buyers Qualified for You


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Contracts Drafted for You


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Buyer Communication Managed for You


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Due Diligence Overseen for You


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Financing Assisted for You

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Landlord Communication Handled for You

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License/Permit Transfers Managed for You

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Closing Coordinated for You

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Training and Transitioning Arranged for You


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full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.Β If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.

full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee.Β If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.